The Process

Starting with visual research and mood board development, I explored logo sketches inspired by wine glasses, seashells, and ocean elements to reflect the hotel’s refined yet approachable aesthetic.

I then built a brand board featuring color palette, typography, and pattern work to capture the mood of elevated leisure.

Once the client selected the most aligned directions, I joined a small team to further develop the brand. Together, we refined typography, color schemes, and logo applications, and created real-world mockups to visualize how the identity would appear across print and digital touchpoints.

This project helped me strengthen both my independent and collaborative design skills while building a brand rooted in mood, strategy, and storytelling.