The Process

I developed initial logo concepts and refined the direction based on client feedback, eventually building a full brand board and packaging mockups.

After exploring two distinct logo directions, I incorporated the client’s feedback to craft a cohesive brand system, featuring custom type, a restricted color palette (with a specific request to avoid any use of red), and updated visuals that nodded to foxhunting heritage without feeling outdated. I paid close attention to the balance between rustic charm and elevated professionalism.

I built a comprehensive brand board that included refined logo options, typography pairings, and packaging concepts to visualize the new identity across merchandise and marketing materials. These mockups helped communicate how the brand could evolve while staying rooted in tradition.

This project strengthened my ability to merge storytelling with client needs, delivering a tailored visual identity that’s both grounded and forward-thinking.