Digital Collection
Industry
Fashion Design
Date
Spring 2024
In my sophomore year, I developed a digital fashion collection for a conceptual brand, inspired by the surreal feeling of stepping into dreams you once only imagined as a child.
The collection was built through in-depth research and digital design, from concept to color story.
We began by analyzing competitors, target demographics, and trend forecasts, then used those insights to inform our fabric choices, trims, color palette, and silhouette development. I translated the findings into sketches, detailed technical flats, and cohesive visual concepts for a 6-look digital collection.
Every design decision—from fabric texture to silhouette balance—was rooted in storytelling and strategy. The goal was to build a brand that felt aspirational yet grounded in emotional resonance.
This project allowed me to explore the intersection of research-driven design and personal storytelling through fashion.
