Hotel Branding
Industry
Branding
Date
Fall 2024
The Hotel Clemente branding project challenged me to develop a full visual identity for a luxury hotel client, starting solo and later collaborating with a team to refine and finalize the brand direction. My concept was grounded in the idea of slow luxury—relaxed elegance with coastal inspiration.
Starting with visual research and mood board development, I explored logo sketches inspired by wine glasses, seashells, and ocean elements to reflect the hotel’s refined yet approachable aesthetic.
I then built a brand board featuring color palette, typography, and pattern work to capture the mood of elevated leisure.
Once the client selected the most aligned directions, I joined a small team to further develop the brand. Together, we refined typography, color schemes, and logo applications, and created real-world mockups to visualize how the identity would appear across print and digital touchpoints.
This project helped me strengthen both my independent and collaborative design skills while building a brand rooted in mood, strategy, and storytelling.
